Family farm

Let’s break it down. A website may look good, but more important than aesthetics is the story it is telling. This site strikes a balance between meeting the business goals and the customer goals. Typically these goals will be aligned. When the business offers products with a higher barrier to entry, selling those products may take more effort or have a longer customer acquisition lifecycle – from acquisition to conversion. When possible, lead with the easier sell. Build out your content pages, which are essentially landing pages for other offerings, and leverage other marketing channels to guide your customers along the journey to your higher commitment products or services.

The order in which home page content elements appear depends on the goal(s) of the website, but generally the elements listed here are important to consider including. Every website is a unique challenge with a specific goal. It would be an oversight to treat all sites, and home pages the same.