Cryptocurrency yield-bearing offer comparison
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In 2020, yield farming in cryptocurrency saw a boom, with platforms offering interest-bearing accounts for users to earn on their deposits. However, comparing options was difficult, as many comparison sites lacked accuracy and independence due to paid advertising. To address this I launched CryptoUnmasked, offering transparent comparisons. Unfortunately, when some of the interest platforms went under during the crypto bear market in 2022, I decided to sunset the project to protect users from potential risks.
- Find and display one or more coins that the user owns and provide filtering and sorting options for the display of offers.
- Listing results link to yield platforms via affiliate links.
- CMS for data management.
Flow 1: Compare offers for a single coin.
In this flow, the user types a value in the search field, selects from the auto-populated results, and views the available offers for that coin.
Flow 2: Compare offers for multiple coins.
An investor wants to compare offers for multiple coins in a single view to be able to see which platforms support the most coins in the investor’s portfolio. In this flow, the user types a value in the search field, selects from the auto-populated results, and then searches for another coin to repeat the process. The active coins with listed offers appear below the search field and can be removed when clicked.
Flow 3: Search to learn.
This end user may not own any coins, and may not know what to search. The green pills below the search field are sorted by market cap, with the largest and most popular coins occupying the first ten positions, and the remaining 181 coins are listed alphabetically. This sliding row of buttons allows for quick coin selection and helps users who may not know what to search for.
There are pros and cons to both table and grid views. Grid view can accommodate more content per offer card and can display more offers on desktop. Grid view displays more offers on mobile and is easier to scan, but makes comparing multiple coins more difficult. With UsabilityHub, I conducted a survey to get input on the design and labeling of each view, and view preferences.
Initial research showed that competitor sites did not always list accurate data. Coins on the comparison site weren’t always listed on the offer platform, and rates weren’t always accurate. Although I had a user friendly CMS for keeping my data accurate, it was a manual process that was challenging to maintain. If I relaunched this project, I would attempt to connect data feeds to offer platforms to reduce time spent updating content.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.